Jason starts by recapping the past weekend which included the Rutgers + All American Ford tailgate party, JAR of Hope Celebrity Boxing and the NYC Marathon. He discusses amazing vehicles that arrived this past week including a black Mustang Mach 1, a white Bronco Outer Banks and two ROUSH Performance F-150s. Jason ends with looking ahead to the Baltimore Tow Show on Saturday, November 13th, involvement in Toys for Tots now through December 17th and partnership with NJ101.5 for Feel Better Bears starting next week.
Hey everyone, I'm Jason Sa ino, the Marketing Director fo the All American Auto Group. Th s is the All American Auto Mal in Old Bridge Updates Podcast. This is episode number 63. We' e going to be recapping som of the things from this past eek and then I'll provide some updates from for some stuff th t we're looking ahead to. So, l st week was episode 62. And I rovided same thing some weekly updates recaps a recap some Tik Tok videos we've been doi g. I've talked about our t ck tock audience and how I fe l about some of their con ent and comments. And I talk d about Ford at the SEMA show, i cluding a concept a concep Shelby Mustang maki GT, talk d about the upcoming Baltimore t w show, which I'll get into nd some other stuff. So that was episode 62. So let's get into it with episode 63. I'll st rt with recapping what happe ed last weekend, which was Jimm r phone of Jarv hope. He had a c lebrity boxing match in Atlantic City at the showboat his secon fight, and all American and ur auto group were proud to spo sor him we sponsored his hoo ie, the hoodie came out awe ome. We posted a picture of it o social media, I was really i pressed with the look of it. He has his tagline on there I can, I will, I must in red, white a d blue. So that was cool. It wa a very fun of me and my broth rs went some of the managers fr m work, went to cheer on Jim and support him he won his fight. So he's tune Oh, and celebrity boxing. So just good to you k ow, see him out there winning o course and getting the job ho e, name out there getting aware ess for this terrible disease, uchenne muscular dystrophy. he very next day on Sunday of la t week, he ran in the New Y rk City Marathon with char of ope. So just an incredible uy, Jim phone and jar of hope nd what they're doing and what he puts his body through, y u know, celebrity boxing, his ma ch went three rounds, late nto the night, Saturday night. nd then of course, the next orning, basically, he had to do the New York City Marathon. So most people can't do either f those two things disconnec ed by a year he did them bot in the same weekend. So very impressive. The New Y rk City Marathon, from what I s w was a great success for the JR Pope team. I know Jim c lled me afterwards said, you kno , they, they did their job, the raised a lot of money and lot of awareness. I did a s out out last week to my two s ster in laws because they rais d a lot of money for job hope o be on their team. And they bot ran in the marathon. Chris ina and Lauren, my two sister in laws did a fantastic j b. Both obviously finished w th good times. There's a lot of ictures on social media of the w ole jar of Hope team. So they all did great gratulations o them. running in a mar thon is something that I will robably never be able to do, I'd say probably I don't now the percentages. But if had to guess less than 1% o people have run into marathon nd it's definitely something I' l never be able to do. So very impressive to everybody who did it, tried it and fin shed Of course. Also, last Satu day, we had our university of Rutgers game day for their footb ll game against Wisconsin, obvi usly, I don't want to talk ab ut game too much because hey got destroyed by Wisconsin, but I'm my marketing team. And o Nate, Kate and Mike and Angie rom our BDC department. The four of them went to the block our p rty for tailgating. They bro ght the scarlet Knight Must ng they brought a full size Bro co, lot of giveaways they had ornhole there. So they had a lot of fun. We ran a social media ontest, where we have these fr mes and people had to take pict res and hashtag Are you all Amer can for it, and for a chanc to win great prizes. So I thin we are selecting those people a random today or next week. And e'll be reaching out to those bu it was a great tailgate eve t. From what I heard from the ictures that my team sent me s out out to my team. They did a f ntastic job. So that was a co l event that was on Saturday as ell. So last weekend was prett packed with everything going on. And then this past week, I ll talk about some cool vehic es that came in. So we got ano her one of the Mustang Mach one . These are the specialty kind of limited edition Must ng Mach one's, you know, buil and to look and feel like the ld Mach ones. It's got 480 hor epower, so it is a little bit so This one we got in is a really nice black, and it's got the black and red stripe package. So the hood looks really cool. ped up. perf Going down the side of it. The headlamps are different in the front, the interior is really nice. This one's a 60 speed manual. So a lot of cool stuff to like about this mock one looks beautiful. It's currently in our commercial showroom as of today, today's Friday, November 12. Happy Friday. So it's still available, as far as I know, unless they sold it late last night. Before I got to check it this morning. So I believe it's still available. So call if you're interested in come in and check it out. The next cool vehicle that came in was another full size Bronco, this time it's in our outer banks trim level. And it's a really nice Oxford white with a very, it's unique because I haven't really seen it yet, but it's this dark gray and Navy Pier interior. So the interior is pretty unique, really nice, clean looking white vehicle on the outside. And then the interior is the nice two tones. So that one was a ordered unit by customer who had cancelled because they took a different Bronco. So that's why this one is available for stock. Again, as of last night when I left, it was still available for sale. But of course, check it out on our social media pages on our website and call for availability. Like everything like I've been saying stuff moves very quickly. It's very possible one of these vehicles that are even mentioned on this podcast right now has already been sold. That's how quick this inventory is moving. Um, another update from yesterday the 11th it was Veterans Day. So obviously, thank you to all the veterans out there we get we honored all those who served yesterday and always as I put in the social media post. So thank you veterans, hopefully ever all the veterans out there had a nice day yesterday. And then yesterday also, we got two ranches in at the same time to Roush F 150. So that was a nice treat. We posted about on social media. So check it out. The both of them are pictured on social media, they both look amazing. They both the Lariat trim levels, which is the higher trim levels for the mouse. So very, very nice looking ones both different too. So that's nice. One of them's race red, and one of them's Oxford white, so you get two different looking fields from it. So check that out on social media, both of them are available as well. Neither of those are pre sold, which is very rare for the rapture. So two stock rouse trucks. So I imagine one of them will be gone this weekend, these things move really quick. And I wouldn't be shocked if the other one went next week. I know we did have kind of a waiting list of customers that we you know have been waiting for these rashes to come in. So basically what happens when these specialty units come in, we have that waitlist that you know we then call the customer and say it's in March come take a look at it and it's kind of a mad rush sometimes to the waitlist of people to get into the vehicle and take it so check out those two vouchers if you've been waiting for one and these are finally your colors. I wouldn't wait on these obviously. The race red one, you know, I know we've had a white one or two come in, I think couple of them were pre ordered, but I don't think I've seen the 2021 version of the red one. So to me, I like the red one a little bit better. It's a little bit more Roush to me, you know that's kind of their color, the red and black complements itself really nicely. Why one looks great though, because I like the black Roush graphics package that's on it. So I think both of them look great. Obviously I'm a little biased. I've always liked trash trucks, we do very well with round structs with number one Roush truck dealer in the northeast, probably the east coast at this point. So I'm a little biased, but I've always really liked the Roush trucks. So those were some of the vehicles that came in inventory wise in general across our location here. Um, we are slowly starting to get our Ford's in like the regular ones non specialty, like the SUV, so we have a handful of F 150s. We have a handful of edges, I believe explorers are coming in, you know, we're not talking anything close to pre COVID levels. So, you know, inventory and the chip problem in the factories and the port issues all those issues continue and will continue for the foreseeable future. So when I say inventory is coming in, it's excuse me, it's you know, you're talking 10 units instead of what we've been having like two so maybe some of them are starting to double digits for the first time in a while some of the models so that's good to see on the Subaru side, it's still definitely an issue 100% being transparent. Most of the models, I think, if not all of them are in single digits. So the Subaru ones are still a little bit behind in terms of manufacturing, but you know, they're coming in weekly, we're selling them quick. So in turn inventories turning quickly. And on both sides here, in Old Bridge, Ford and Subaru, we are taking a ton of customer orders. So that's a big thing, it's going to be a big thing for a while. So we're kind of encouraged to customers plan ahead, especially coming off of lease, you can extend the lease with both manufacturers. So it's not the end of the world. But you know, we've been telling customers, friends and family, of course, our recommended route would be to plan ahead in terms of coming out of your lease and ordering of vehicle. So you get exactly what you want, you know, it's coming in, you don't know exactly when, you know, we're transparent about that we have no control of the manufacturers at this point. And if other issues arise in terms of the supply chain, which is very likely, you know, happening throughout our country in all industries right now. So basically, it's anywhere from like three to six months, from when you place the custom order. So you know, that's what we're encouraging customers to do. On the Ford side, there's a special program this month only. So November, I shouldn't say only we don't know if it's going to get extended into December yet. But it is a program in November, that expires at the end of November. As far as we're concerned. They give you 1000 Ford will give you $1,000 rebate on any custom ordered vehicle. So you come in you custom motor vehicle doesn't matter when it comes in. When that vehicle comes in, you get $1,000 off that vehicle, the rebate from Ford. Now, we're not requiring deposits on non specialty custom orders right now. So there's no obligation either you do not have to take this vehicle when it comes in, you're not locked into it. If you find something else in between that. You take that so there's no obligation, no risk. So we're really pushing custom orders this month, it's a no brainer. If you have a lease coming up in the next three to six months, there's no reason why you shouldn't custom order your next Ford through us get that $1,000 rebate locked in. And then when that vehicle comes in, you decide if you want it or not, again, no risk, no obligation, no deposit needed. So very simple, very easy. We've you know, we're at the 12th of the month, we've already had a ton of customers take advantage of this. So just something to keep in mind. On the super side, we officially got recertified as a Subaru eco friendly retailer. So I think it's been four years running now since that program started since we first got certified as a green retailer. So we take great pride in that. We excel in the following categories for certification, energy efficiency, water conservation, recycling, waste management, and community involvement. So I know four years ago, I was I was greatly involved. Four years ago, when this program started for Subaru. I think we were only one of 85 Subaru retailers in the entire country that achieved it that that first time four years ago. So out of the 650 Plus Subaru retailers only 85 had achieve this. So we were in you know, whatever that percentage is the top, you know, quadrant percentage wise. So now almost 300 Super retailers have achieved this four years later. So this year. So you can see that a lot of Subaru dealerships got on board with this. We were one of the first we were an early adopter with this for sure. We're still, you know, it's still only about half of super retailers do it. So, and again, when we started, we were only one of a couple in New Jersey that had achieved it. So a great achievement for our building our super team being green certified, one of you know the many awards that we went on the Subaru side that I'm impressed with from a team and dealership standpoint. So to wrap up kind of what's ahead and what we're looking forward to this week was the Baltimore Tosho for our all American Jordanne in old bridge dealership. So of course our Jerden store achieved the ranking of number two in the entire country for Jared and distributorships for selling tow trucks so a gigantic achievement this past year for them, and also where they're down the journey and team was down at the Baltimore tow show this week. Me and my brothers are actually going tomorrow to check out the tow show. We'll stop by the booths and stuff. We have a customer appreciation dinner, or I should say a customer appreciation cocktail The party that we're hosting for all of our loyal customers and prospective customers as well. So that's at the Hyatt on 300 Light Street in Baltimore tomorrow night, Saturday night. So I'm excited. Check out that show. I've never been to a tow show before. This is one of the bigger ones in the country. Like I said, we have a booth there. We have a bunch of tow trucks there. Our team has been down there since Tuesday and Wednesday. So definitely an exciting thing for us. And then two great things I love doing each year. And I'll talk about it more on the next call the next podcast. So Toys for Tots, we're doing throughout our location here in Old Bridge, there's already boxes set up. So it's running from now until December 17. So come drop off your new and unwrapped toys. This year, we're working with the older Chamber of Commerce and the old merge Business Alliance. So a lot of businesses here in old bridge are collecting toys for Toys for Tots, we're one of them, again, boxes throughout our location, comm donate toys, and it's going to go to Toys for Tots, the Marines in the local area. So children in need, of course. So we love doing Toys for Tots, we do it every year. But sometimes we work with different organizations with it, you know, we are going to continue to work with old bridge Police Department on it, which we do so we donate some toys to them. So that's going to be great. And then probably one of my favorite things we do here. I think we've done it now three or four years. I gotta check on that. But it's feel better bears in partnership with the radio station and j one 1.5. So, it's going to start next week, we're going to have the boxes throughout our dealerships in New Jersey, all of them the All American Auto Group, and it's gonna run through mid November, mid December. So I'll get the exact dates we'll talk about more next week. Basically, people come in and donate new and unwrapped, stuffed animals, teddy bears that kind of thing. Those then get distributed to all police officers throughout the state of New Jersey. And they stay in the squad car and basically when a police officer comes upon a emergency situation or you know, horrific accident or scene of a crime or something, whether it's child involved, they're trained to immediately give the child a stuffed animal to make them feel comfortable in that situation. A source of comfort in what is you know, for child a horrific situation potentially. So it's one of my favorite things. I love it. I love that these police officers do this and are able to comfort those children in in those scenarios. So I absolutely love it. That will start next week though so we'll have those boxes are at our group. I'll talk about that more next week because a little bit more details on the exact dates and all that good stuff. So that's what we're looking forward to. Everybody have a great weekend and I'll be back next week everybody well everyone can afford