All American Auto Mall in Old Bridge Updates

Episode 61: Get to Know Mike Lefton, Marketing Associate

October 29, 2021 Jason Savino, Marketing Director, All American Auto Group Season 1 Episode 61
All American Auto Mall in Old Bridge Updates
Episode 61: Get to Know Mike Lefton, Marketing Associate
Show Notes Transcript

Our Marketing Associate, Mike, joins the podcast for a Halloween special episode! Mike's family has been buying vehicles from our location since 1999 and has been working on our marketing team for 2.5 years. He's got his own podcast that focuses on Horror movies so Jason and him discuss some of their favorites. Mike's also in band, The Dives. They talk about social media at the dealership and some upcoming posts for this Halloween weekend.

Jason Savino:

Hey everyone, I'm Jason Voorhees, the Marketing Director here at the All American Auto Group and this is the All American Auto Mall in Old Bridge Updates Podcast. This is episode number 60. And I have my guest here today Michael Myers will talk to the 61 This is good. Okay, fine. Okay. Okay. Okay, so Happy Halloween, everybody. It is Thursday, October 29. At least I got the date, right. I know it's Friday. Oh, my God. I said, Yeah, October 29.

Mike Lefton:

But that's You said Thursday.

Jason Savino:

Oh, wow. Okay. So Friday, October 29th. Halloween weekend. We got dressed up today, because we don't work Saturdays, the sales team service department, they'll get dressed up tomorrow. So we posting pictures on social media all weekend. We did some fun tic TOCs. Before. This is actually Mike. So the names match up? Well, but Mike's been on the marketing team now for three years, two and a half, two and a half years. I guess the official title Marketing Associate.

Mike Lefton:

I think it says digital operations, digital

Jason Savino:

operations. So Mike's been on team for two and a half years now. He is a video specialist here. Social Media Specialist helps out with a whole bunch of different stuff. Very interesting guy. So wanted to have him on podcast. He does the podcast, in terms of editing and doing everything. So

Mike Lefton:

I've heard every single episode or watched every single episode. And I'll be editing this one in a few minutes.

Jason Savino:

Correct. Okay, so let's get started with your history here and your family's history here because you're probably one of our longest tenured customers in terms of your family.

Mike Lefton:

That's true. We got our first car here in 1999 when it was still a waste.

Jason Savino:

That was before my family on Yeah.

Mike Lefton:

And we got a car from my grandparents. And it was sold to us by the the great Joe petty. That's crazy. And that's how we met the Petty's. And ever since then, we've we've gotten almost every single car we've ever owned from here. Wow. So

Jason Savino:

which Joe patty? Yeah, he's our General Sales Manager. He was here from the oasis for days, my family the Savino family came and bought Oasis Ford in 2008. And that's when it became all American Ford. And we kept a lot of the managers that were already here from Oasis and some of the longest tenured managers we have and Joe petty being one of them. These are General Sales Manager. So yeah, that's great. So what was your first car from here?

Mike Lefton:

My first car was a 2007 Dodge Caliber.

Jason Savino:

Okay, nice.

Mike Lefton:

It was okay. It was okay. I only had it for a few years. It gave me a lot of problems. What

Jason Savino:

was your family's first car from beauty? Remember?

Mike Lefton:

Yeah, so we got my grandparents car in 99. And then in 2002, we came back and got our Ford Mustang convertible.

Jason Savino:

Nice Ford Mustang. Do you guys do you guys still have about it? We

Mike Lefton:

do have it. I drive it here. Most days, actually. How many miles are on it? Like 60 or 60,000? Wow, that yeah, that's not bad. It's, uh, well, when I first started coming here, I was like, let me take the Mustang from time to time get some get some miles on it, get some use on it. Because at the time it had, like, 50 or so. Yeah. So now I've drive both my car current car and the Mustang like rotating days.

Jason Savino:

Nice. Nice. Alright, so let's talk college and your history with film and studies and stuff. Sure.

Mike Lefton:

I went to Montclair State University. And I studied filmmaking nice and straight out of college, didn't get a job doing anything in film. I worked retail for a while, but then I was looking up.

Jason Savino:

Oh, are we not allowed to mention that? Yeah.

Mike Lefton:

At all? Yes, I worked at Home Depot for about four years. And retail wasn't really for me. And I was looking up different jobs. And I came across an ad for a video editor here at all American Ford and I was like, I know that place. I go there all the time. I know Joe petty they're like well, didn't didn't know what it would encompass. But then I actually came here one day, I had an issue with my car. And I brought it in and I talked to Joe and he said, Oh, that's for the marketing department. You should contact Jason Davina. Yeah, I was I got your card. And I remember actually sent you an email because I did put a I submitted a resume resume. But then I didn't hear anything and I wasn't sure so I I had emailed you and said hey, I submitted a resume. What can we do from here and I you very politely responded and said you know we're got a bunch in so we'll schedule a meeting. And we did and we had our interview and about A week later, I heard from Kate that you offered me the job.

Jason Savino:

So that's interesting. So I wonder I can't remember exactly. But I assume me and Kate had a whole pile of resumes. And you might have only got your shot because you emailed me.

Mike Lefton:

I'd like to think that that was, that's interesting.

Jason Savino:

Yeah. And I do remember from the resume from the interview, I mean, Montclair State I lived in Montclair for a little bit. So I know we talked. I thought we talked about that during the we might

Mike Lefton:

have I don't remember.

Jason Savino:

Yeah. And then yeah, the video part of it. So obviously, way before this podcast, I wanted to start this podcast way earlier. Yeah, but video and social media we've been trying to get into for so long. So that's why, you know,

Mike Lefton:

well, yeah. And you guys told me like that this was about marketing. And, you know, we wanted to make a lot more videos to promote the vehicles and different things and do some fun stuff with social media and all that. And I was like, Oh, this is, this is definitely more up my alley. And the idea of doing video editing now, instead of retail was very appealing to me. So I was definitely this is much more in line with what I went to school for. So anytime we do, whether it's making tic TOCs, or making little videos to showcase the vehicles, I take what I learned in college for that.

Jason Savino:

Alright, let's talk about your podcast. Yes, I

Mike Lefton:

do have my own podcast.

Jason Savino:

What's it called? I don't remember the name.

Mike Lefton:

Oh, you remember,

Jason Savino:

I don't I'm so bad with names.

Mike Lefton:

It's okay. It's called dismembered.

Jason Savino:

Okay.

Mike Lefton:

I remember I liked it a lot. Yeah, it's, we're obviously, as you might be able to tell if you're watching, we're big horror fans. And I, me and my best friend, who I've been friends with since middle school. We were the only real horror fans in our friend group. So we always had each other to like, have horror movie nights and talk about them and whatnot. And then about a year ago, we were like, we should record our discussions and have our own podcast. And I kind of have to credit you in a way because when you started yours, I was like, Oh, this is easy.

Jason Savino:

That you brought that up otherwise.

Mike Lefton:

Yeah, I was like, Oh, this is easy. I can do this. This is not a big deal. Like I edit them here. I can edit mine at home. It's not a big deal. And so we started our own podcast, and we're about 30 episodes in and so we do different movie every week.

Jason Savino:

We talked about that early on, like, it took me so long to actually watch this podcast. And then once I did, I was like, That was so easy. Doing this forever. Like, I guess until you find that platform that makes it easy. And then obviously, the editing part. Like if I didn't have you, it would be a little bit harder to do it. Like I would have to be a little I

Mike Lefton:

have to know how to. I'd have to do a little bit better

Jason Savino:

at the beginning and the end and stuff like that. But it's so easy. And you got started with it. I remember. I love that name. And you have a cool logo to that. Thank you. So you're 30 episodes and yeah,

Mike Lefton:

we just did our last episode on Halloween kills the new Halloween movies, which we both liked very much.

Jason Savino:

Yes. I love that movie. It was good off to listen to that because I want to hear more in depth

Mike Lefton:

you should I listen to your podcast I

Jason Savino:

mean we talked about so is just that stuff on the podcast. We go

Mike Lefton:

way more in depth. In our in our reviews, we talk about a lot of different things. So it's it's if you're into that sort of thing. Please give us a listen. I think you'll be you'll be happily

Jason Savino:

surprised. Okay, so horror movies. stay on subject. It's your podcast. Uh huh. Um, what's your top three favorite horror movies of all time?

Mike Lefton:

Okay, we did an episode on this as well. But my top I know my top two offhand, I don't remember what my Oh, no, I remember when we're talking about okay, like number one is Halloween. Okay. Oh, it has been the original 1978 Number two is psycho. Okay. And number three, I believe I put as JAWS okay, because I did that only because Jaws is my favorite movie of all time. But I don't always necessarily consider it horror. I was gonna say is it considered hard? It actually is because it's certain parts of it are very scary. Yeah, so it's, it's it's lumped in with HAR even though I don't necessarily always consider it so that's that's why I put that number three. Number one that's legitimately hard has always been Halloween.

Jason Savino:

What about new HR? What's your favorite from past like five years? On top five

Mike Lefton:

that that is probably the spot five years is let's not do five i i would say Okay.

Jason Savino:

Five is tough because in the last like two years has been very little comic.

Mike Lefton:

It's a blur and I don't remember much about it. Let's I'll say The Conjuring okay from 2013

Jason Savino:

You know, I love horror movies so much. Yeah, I watched a lot of the originals with my cousin very fond memories of that. For whatever reason I can't do any paranormal stuff. Can't do it. Really and watch it I've never watched what rewatch

Mike Lefton:

paranormal like to

Jason Savino:

watch. I don't know why there's so fun. I can't do it. Oh, and my wife she used to like harm movies we used to go all the time we used to now she can do like any horror movies, none like nothing like the gore gets or like, as much the scary parts. It's like just the unnecessary gore and a lot

Mike Lefton:

of it well sometimes they're a little bit over the top. So not that she can't

Jason Savino:

do it anymore. So I like I kind of fell out of favor with it overall, but like, obviously all these remakes I'm into, like, Halloween kills is great because I loved all the original Yeah, but no candy was gonna be a new scream and January is bad. I'm excited about scream one. Yes. Scream two and three if I remember. Okay, look, I

Mike Lefton:

like them all.

Jason Savino:

They started to get a little crazy though. How many were there's

Mike Lefton:

no, there's only four for this would be five coming out. Okay, that's not bad. Save Cass original. Yeah, they're all coming back. See,

Jason Savino:

I like this. I like that. They're like redoing stuff from them. Because so far they've done okay with it with some of them. ones but

Mike Lefton:

yeah, well, let's let's not, let's not go there.

Jason Savino:

It happened. Alright, so let's talk horror movies with cars. Okay, because if you're a horror movie expert, I am not 30 episodes. I'm not sure if you've ever talked about cars. But no, we have not talked about some movies where cars stand out in horror movies.

Mike Lefton:

I will I have to have a list. So as far as hardware is concerned, I think for me, the most iconic one is probably from the car from psycho. That Janome buys. And it's a 1957 Ford custom 300 I didn't know that. I had to research that too, because I wasn't sure exactly what it was seven forward custom 300

Jason Savino:

I don't even know what that is. I don't exactly eat. I was like it was like a station wagon.

Mike Lefton:

It wasn't a station wagon. It was a sedan sedan. Yeah, so, but I do love that car. And also the lucky that it was a Ford. I know. Right? Um, have you ever seen Christine? Well, that's all that's about a car. Okay, it's a 58 Plymouth Fury.

Jason Savino:

What's the premise? How is it?

Mike Lefton:

It's a haunted car. Oh, yeah, it's a Stephen King story. So it's a little out there but it's about I think a guy I don't I don't know exactly. It's about a guy who like dies during the making of the car and then the car becomes like possessed with the ghost of that guy. And whoever buys it goes crazy in the car like can get smashed and then like rebuild itself like it's it's pretty cool movie.

Jason Savino:

Alright, so putting you on the spot? Yeah. Any other Ford's in horror movies and what about Subaru? Since we've super here? I'd be shocked with a Subaru I don't

Mike Lefton:

think I've ever seen a horror movie The Subaru and it but I will say and you'll like this one in the original Halloween. Okay, the station wagon is a 1978 Ford Ltd wagon.

Jason Savino:

Wow okay, I've never known that you had to research that are you knew that

Mike Lefton:

I think I knew it and then I had to like just check to be sure to make my

Jason Savino:

feel like that would be very hard to like see on the screen especially back then.

Mike Lefton:

Yeah, I mean 70s cars a lot of them look Yeah, I know the same very boxy box very big. So it was I had to like just it could I mean it could have been literally anything so I just had to make sure what it was. But I have an

Jason Savino:

issue. Oh, you have more Ford's Okay. Well, I have other cars,

Mike Lefton:

car movie cars in general. Okay, what do you got? The I want to give a shout out to the Explorer from Jurassic Park. It True. That's an iconic movie car.

Jason Savino:

Is that considered a horror movie though? No. Okay.

Mike Lefton:

It's more of an action adventure. But

Jason Savino:

yeah, surely. Yep.

Mike Lefton:

I don't have any other horror movie car.

Jason Savino:

There's actually there's a cool picture I don't think I posted on social media for for the dealerships, but they did a Jurassic Park version of the new Bronco. Now did four didn't I think it's like a customer somebody did. I think it was just like a mock up in Photoshop. I don't real but it looked incredible. I'll have to try and find a maybe I'll post it. And we made my brother's kind of talked about, like, can we actually bring this to life and do this in our body shop? Yeah, I think it would depend obviously, we need to inventory first. And that's a very specific piece. Like you have to be a niche audience. Yeah, you we have to find who wants

Mike Lefton:

a Bronco and then also loves Jurassic Park and wants that on their Bronco all the time. See, but like the Bronco sport kind of looks like the the old Ford explorers. So yeah, I kind of like I would be the one to drive that around town and I would be totally fine with it.

Jason Savino:

So we'll build it for you. For me, please order it now reserve it and how we'll build that. Okay, I get my checkbook. So no Subarus though. I don't think

Mike Lefton:

I don't think I've ever seen. Now you're gonna be watching now I'm gonna be like, there it is. I got to do another episode with us. We'll be talking about it. That would

Jason Savino:

be incredible. If there was I know. Alright, so you're also in a band? I am. Yeah, told everybody. I gave the spoilers that you're very interesting person. Yes. Horror movies, the horror movie podcast, Film Video Editing

Mike Lefton:

bags, shopping for cars here since I'm about eight. So talk

Jason Savino:

about your band because I'm not a music person. You know, I've made it before I talk about it. We talk about it. I'm like,

Mike Lefton:

No, this Led Zeppelin

Jason Savino:

never said, I'm not musically fine. I don't. I don't follow. There are many bands, I would say it's fine. I listen to sports talk radio, he does, but talk talk about your band a little bit, promote it so that it gets out there. Okay, here

Mike Lefton:

we go. I'm going to promote my band. I'm in a band called The dives. I wear a three piece, alternative pop rock band, I play guitar, and I sing. And we've got four singles out right now on all those all the streaming services. We actually just put out a new music video today. And we have a show tonight. Where York, New York, in Manhattan at the bitter ends. So we're keeping very busy, and we played all over the place. We've gone on tour in the UK. We opened for kiss. We have been on for real? Yes, that's real. I didn't

Jason Savino:

know that.

Mike Lefton:

Well, now you found out just as your audience. That's great.

Jason Savino:

Yeah, remember when you so I think it might have been Kate, who told me you were in a band. Yeah, I think she showed me your Instagram. So you know, obviously like at that point, I was like, Okay, this is legit. This is a real thing. Yeah, you have like a logo and stuff. It wasn't making it up. You weren't making it. And then I think you told me you were like, Yeah, we perform in New York City and stuff. And I was like, shocked. Like, I don't for whatever reason, because it didn't come up in the interview. I don't think like I just didn't expect like to have a band member that like plays at bars in the city. It has singles out and stuff like that and, and touring and stuff. Yeah,

Mike Lefton:

we've we've been on all over the place.

Jason Savino:

How long have you guys been together?

Mike Lefton:

I think six years, something like that. And planning to keep going. And we've got a lot of cool stuff planned for next year. And tours and stuff trying to tour you know, I'll let you know if something like that should come up to try to travel you know, not

Jason Savino:

approved. Okay. No time. Sorry,

Mike Lefton:

guys. I got to stay and do work. Um, but yeah, that's, that's, that's that's my band.

Jason Savino:

What's your tell everybody your Instagram handles, we

Mike Lefton:

are at the dives music. You can also go to our website, the dives music.com. And you can see it we've got all of our socials attached to it YouTube, Facebook, Instagram, Twitter, we're pretty we try to stay pretty active on all of them.

Jason Savino:

How'd you guys do over COVID last year? Did you guys do any like virtual That was rough virtual concerts or anything.

Mike Lefton:

We didn't do virtual concerts, we downloaded this app called acapella, okay, where you can record yourself, you know, bunch of people can record themselves doing in multiple different locations. So, like, I would record myself at home doing a part. And then I would send like a link to my drummer, and then he would put in his part. And then I would send that to my bass player able to put it all together so we could put it together. And we do like covers, you know, it wasn't serious. It was just like, hey, we're still together. And we're still trying to do some stuff. So we we released a few of those throughout. COVID. Nice, nice. Yeah. But it was it was tough to be together and like work on new things and recording virtually writing virtually it was very complicated. So we're happy that at least now we can be together. And we have a show tonight. So you have

Jason Savino:

a show tonight in New York City. Is it Halloween themed or anything like that you guys get dressed up?

Mike Lefton:

I will probably go in my Camp Crystal Lake shirt, but it's not like a specifically theme. It's actually taste my drummers birthday. Okay, so it'll be a drummer. Happy birthday, Jimmy. Okay. And so it'll be it's more of a birthday show than it is a Halloween show. But yeah, if you're listening and you want to come and you want to dress up, it's more than welcome.

Jason Savino:

Because yeah, like I said, we dress up you and Kate have been dressing up all week with we have dressing up but wearing Halloween shirts. Yes. Like I said Tomorrow our whole staff are most of them. I think the sales staff is doing Star Wars themed. Yeah, they are. The service department always does a nice job. My brother Nick, they usually dress up as something as a team or BDC we'll probably do something separate. Yeah. And then we'll be posting pictures of that and stuff. We have some cool tech talks that we found earlier today. I really liked the one non Halloween related the one that you just did with Angie. Yeah, Angie is she's one of the women in our BDC which is Business Development Center. So she answers the phones answers leads and helps with the selling process of vehicle. So and she's into Tik Tok and stuff so she's been helping us out and the one you guys did where it's like a punching series we call this how hard this is weighing over podcast it is a little bit but all our tick tock and you'll get

Mike Lefton:

you have to see it with recalling this the punching serious. I'm serious. I'm in it as well. And the spoiler I get punched

Jason Savino:

and I told you right away that second one the one that we haven't posted yet, but we will probably by the time this episode airs as soon as I'm done with this, I'm going to post you are an amazing, accurate Thank you. I think it came out that

Mike Lefton:

I acted in high school so I took what I learned from high school and I channeled it into our tech so how come

Jason Savino:

up Until now, we haven't used that acting in any of the other social posts

Mike Lefton:

because I'm always the one filming. So he could film. Okay, it's busy. Everything we get need to. But I'm usually the one filming so I'm not usually the one in front of the camera, but I can do it. So if you if you I'm saying it now if you ever need anybody to be in front of the camera, I can do it.

Jason Savino:

Well, you'll get punched a few more times. It's a fake punch. Everybody don't freak out. We'll probably Yeah, take comments on it.

Mike Lefton:

Yeah, no, no one was injured during the Mako

Jason Savino:

no vehicles were injured. No, no, sorry. No. keyfobs were injured.

Mike Lefton:

Oh my god. That's That's another

Jason Savino:

story talk is so crazy. Like we've been so even well, before you here we I've had this marketing team. We've had people on there that post to Facebook and Instagram and Twitter, Twitter. I don't know we're not really on. I know. I can't

Mike Lefton:

it's like a niche audience with Twitter. It's kind of hard to figure out. Yes, people will post little like, you have to either be really, really funny. Yeah. Or just be very clever. I don't know. And you got to be like good at it. Gotta be good at it. It's a different kind of audience on Twitter. So we do

Jason Savino:

just because of time and just not focusing on Twitter. I think we just take the pictures that we're gonna post on Facebook and Instagram, post them on Twitter, that just doesn't work. Yeah, it is what it is. But Facebook and Instagram. We do a lot. We have a big audience now. And the comments are always nice, positive. I love it. Tick tock is just a whole different animal. I mean, you get people from all different age ranges, but you don't see on Instagram and Facebook. Now you get them from all over the country and even outside of the country, which is crazy. It's like there's no like rules. There's no rules. There's

Mike Lefton:

literally no rules when it comes to tick tock crazy. And people people will say

Jason Savino:

people are brutal, but it's really hard. It's a lot of young people and then like look on their profile. And it's like, okay, that's why you made that comment, like, Yeah, you look like you're a troll basically.

Mike Lefton:

Yeah, there's a lot. I think there's more trolls. Now. I think maybe because tick tock is like the current biggest app that people use, you're bound to see more trolls now on that app than say, Facebook or Instagram. And it's one thing to like troll cars and like vehicles and just say, Oh, I don't like that, you know, you got to expect that. But some people are just

Jason Savino:

troll just to troll just to troll our actors and actresses.

Mike Lefton:

We don't need that. So we get rid of those comments we

Jason Savino:

do real quick. I'm very clear on it. I've talked about in this podcast before I will delete somebody if they're negative on our pages on any of them. I rarely have to delete somebody from Facebook or Instagram. Yeah, they usually take stock I'm deleting constantly. It's just the views are crazy. I mean, that first tick tock the reason why we got into tick tock early on I think it's because and I never watched it it was somebody else on our team or in another department and they were basically like, Listen, you could post off and get just millions of views base. Yeah, you can. And so we started doing it with our rashes and our Shelby's because we can deliver those anywhere in the country. People do buy them from all over the country. So I'm like, let's get some eyeballs on these. And then we did that tic tock with Jill where she spills water on the water all over the Shelby and it got bloated. It got about half a million views, which is insane. That still remains our best video. That's still the top one. And she did recently that was rivaling that's like 400k it's I think it's yesterday, it was three I think it's almost at four. So just the views on these are crazy. But yeah, it's a different animal. So follow our Tiktok page, you'll be able to find it by searching I think it's a Ford old bridge. Yeah, I think I'm pretty sure that's it. You can find it from our Facebook profile or our Instagram profile. And we'll be releasing some of those tiktoks We usually post them on Facebook and Instagram as well. So look out for that. But that's everything I have. Thanks for joining Thank you for having me hollering everybody and look at at least you got like at least you were able to articulate that like in the beginning of this episode where I couldn't even get the day Yeah, you didn't get anything. Even even the episode number just it was a mess. Just

Mike Lefton:

you see, we're human. We make mistakes. Sometimes you're

Jason Savino:

you're more professional podcaster than I am so you're a little bit better at it. But I don't know about that. But I'll have you on again it took 61 episodes 31 episodes,

Mike Lefton:

but I'm happy you got me on for this one because it's very Halloween is very appropriate for me. Sorry, Frankie.

Jason Savino:

Kate refuses to go on the podcast. I heard that all time needs spin on it to talk about food. Nate loves food. So that was very

Mike Lefton:

thankless other things too.

Jason Savino:

He's like a food.

Mike Lefton:

He is a foodie. He is a self proclaimed foodie. 100 Yes. He knows all the best spots. So listen to that episode too. If you're feeling hungry. Yeah.

Jason Savino:

So that's why I wasn't being mean. He only likes food. Okay, well, thanks, everybody. We'll be back next week. Everyone can afford it.