All American Auto Mall in Old Bridge Updates

Episode 56: Weekly Updates 9/24/21

September 24, 2021 Jason Savino, Marketing Director, All American Auto Group Season 1 Episode 56
All American Auto Mall in Old Bridge Updates
Episode 56: Weekly Updates 9/24/21
Show Notes Transcript

Jason discusses weekly updates including an amazing ROUSH Stage 1 trade-in, raising a lot of money for a great cause and more! He also goes through some exciting Ford Motor Company news including: the Ford Bronco Sport & Ford Mach-E shining in the J.D. Power APEAL Study, pre-production beginning on the F-150 Lightning, the teaser for the all-new Ford Bronco Raptor and the new Expedition Timberline series.

Jason Savino:

Hey everyone, I'm Jason Savino, the Marketing rector for the All American A to Group and this is the All A erican Auto Mall in Old Bridge U dates Podcast. It is Friday, S ptember 24. So Happy Friday e erybody. This episode I'm a tually just doing in my office a dio only so no video with me a d Nick on it like we've been d ing I am sharing my screen and r cording it so that on YouTube a d Facebook, folks can follow a ong with what's on my screen i they'd like. So this is E isode 56 like I said and Last E isode Episode 55 I had my b other Nick on who's our fixed o s director and he talked the w ole episode about recruiting a d the fact that we're hiring t chnicians very aggressively r ght now. We basically have f ur openings for technicians t roughout our auto mall here b sically we're looking at it as l ke three in Ford and one in S baru so far so he talks about y u know, what we offer t chnicians you know, who he s eing as candidates who he w nts for his technicians for h s department so very i formative episode about t chnicians and just working h re in general getting hired h re. So if you know anybody out t ere that is looking for a job e en if they're not a previous t chnician, you know, obviously w 're looking to fill an entry l vel for our mobile service f n. So kind of a different take o a technician right instead of b ing in the shop, you're out on t e road and a mobile service f n and then obviously e perienced technicians and you k ow the big selling point for u here besides being one of the l rgest dealerships in New J rsey besides our Ford d alership being the number one F rd dealership in New Jersey a d having all these different a enities and benefits and you k ow very competitive and high p y compared to the rest of the i dustry is our fully e tradition shop so that is f reign above probably one of t e most one of the best I would s y incentives or benefits or a enities for working here. It's v ry rare for a car dealership t have fully air conditioned s op and it means a lot to the t chnicians you know working t rough the extreme heat in the s mmer. So for comfort level and q ality of work, it's a big deal s that's a huge selling point h re. And we put it in I believe l st year two years ago so still f irly new for us and you know t at's a great selling point for m here so we do have a website s t up for job patients. It's c lled work for all American c lm so you could go there you c uld also just go to our r gular websites and find it in t e navigation so we're a cepting all applications at t is point you know hiring for b sically all departments as w ll. So this episode is going t be some quick happenings from t is week and some Ford news I w nted to touch on so since the l st episode we took in a really r ally nice route stage one M stang it's this grabber blue c lor looks fantastic posted a out it it's got a lot of touch o social media. The customer w s a longtime very loyal c stomer of ours. She was f ntastic Actually, she bought t e vehicle from us in 2007 it's 2 07 or I'm sorry 2017 so she b ught it from us in 2017 got it o l change and routine m intenance here religiously. So t at's the really the best type o use vehicle we could get o viously purchase from us s rvice here and service r gularly so that we know you k ow kind of everything that h ppened to it. Perfect service r cords for that so amazing v hicle I posted it, I believe y sterday the day before and i 's already sold. So it's all a ready off the market. That's h w quick the markets moving r ght now use cars, new cars, a ything that's hot out there a ything that's a little bit r re exclusive like a Roush or R ush Mustang. These things are g ing quick right now. So that w s that was a cool trade. And s I posted about that. And then a so a cool thing happened y sterday where some customer of o rs actually, again, another g eat loyal customer of ours got u involved with this golf o ting at Yorktown club. And it b nefited the National Breast C ncer Foundation and the event r ised over $35,000 So we did a w ole on one sponsorship there a d participated and supported i . So that was great to see the s ccess of that event. And they c me here with the check and you k ow, we got to take a nice p cture actually my brother C ris Savino, the general m nager, and Joe petty, our w nderful general sales manager i the picture with the g ntlemen so that was a nice l ttle thing we had gone y sterday to support that event a d celebrate the success of it. So then I just want to bring up a few things with Ford news because there's some big news that came out this past week and a little bit into last week that I didn't get to touch on on the last episode, the Ford Bronco sport and the Mustang Mach, he continued to win a lot of awards. So they did really well in the JD Power appeal study, which was great to see they're selling great for us inventory kind of has fluctuated, where in the beginning, we had a good amount and they were selling like crazy, then inventory really dipped for them. I think we were down to zero for both models. But I think they're starting to come back a little bit, which is great. But this study from JD Power, I think says a lot about Ford and the fourth lineup, it kind of commemorated how Ford has one of the youngest portfolios in the industry right now. So the freshness in the lineup and the freshness with some of these models and these new models, it's starting to get recognition from customers and from these awards. So great stuff there. And with the bronco sport in the marquee, they both earned top spots in their respective segments in this study, so they you know, received recognition for being tops in their segments. So again, that's the bronco sport and the Maki so nice to see them getting some awards there. The next piece of news that came out that was very exciting for a lot of people I know was that Ford began pre production of the all electric f150 lightning truck. And you know the article, it's nice to talks about how they increased investment in the Michigan plant where it's being built, and they were able to increase jobs and stuff like that. So you know, we've gotten a ton of reservations on this, those reservations are gonna start to turn into orders I think by the end of this year, and then the F 150 lightnings are gonna roll off the line and you know, be available for purchase probably by I would say late spring I think Ford is saying spring of next year. I think it's going to be more late spring and maybe early summer so, but very exciting news that you know, it's moving long, the reservations have been coming in and people are very, very excited about this f 150 lightning. Another piece of news from Ford was that they released a very short 15 second teaser video for the Ford Bronco Raptor that is coming in 2022 you know, the teaser video obviously doesn't really show anything but the headlight and the logo, which the logo is actually pretty cool. I like it a lot. But this is very exciting. I know my brother Nick, the fixed ops director here talked about it in the last episode where he went to Dallas recently for an all dealer meeting for Ford. So one of their annual meetings where they kind of show new products and talk about new products with the dealerships. And he said that you know, they talked a lot about the Ford Bronco Raptor, there was a lot of excitement around it. He saw a pre production model of it that hasn't been released yet. It was just at that meeting in Dallas. He said it absolutely looks amazing. So this is very exciting. You're taking two very prestigious names within Ford, the bronco and the Raptor, putting them together. I think it's going to be great and I think it's going to garner a lot of attention and a lot of people are going to want these so the only information right now is basically that it's coming in 2022 so we don't know when but that'll be great and I know we'll do really well with that because of our really large Raptor following here with a number one Raptor selling dealership basically in the northeast probably just here in Old Bridge art group for sure probably in the northeast if not the East Coast so we usually have a ton of Raptors that that we sell like crazy and you know the bronco Raptors just gonna take that to the next level. Last piece I want to touch on is that Ford announced their new Ford Expedition and the Timberland series of it. So I think I talked about this on a previous episode, but basically Ford is going to Timberland series of a couple of their models, including the Explorer and the F 150. And now the expedition so the pictures of this look fantastic. I think it's a really nice looking expedition. The article is great, there's video two talks about how, how ahead of the competition, they're going to be with some of this stuff and you know how they're going to be best in class and a lot of these areas so talks about how the available ground clearance and the off road capabilities are going to destroy the Jeep wagoneer talks about how the performance of it the horsepower you know, some of the different packages are going to destroy the Chevy Tahoe. So a lot to be excited about with this new expedition. And the different series or trims as they call them or packages even for it's kind of getting crazy. Now with all the different Rent levels and all the different stuff you know we have the tremor for like the Ranger the F 150 and the Super Duty now there's going to be the Timberland series so there was already a lot of trim levels to begin with now there's different trims, different series, different packages all involved with that. So a lot of exciting stuff for Ford, it kind of keeps on that theme from that first article I mentioned with JD Power and how just how fresh the lineup is and, and how different Ford is getting with some of this stuff. So it's definitely refreshing from a dealer standpoint, I think the lineup is great, and it's going to get really, really good over the next couple of years with some nice additions. And I think we're gonna be in a great spot to continue to grow the business here from a Ford perspective. So that's kind of all I had today. short episode Happy Friday, everybody enjoy the weekend and I'll be back next week. American