All American Auto Mall in Old Bridge Updates

Episode 48: Reaction to the All-New Shelby F-150, TikTok & More!

July 30, 2021 Jason Savino, Marketing Director, All American Auto Group Season 1 Episode 48
All American Auto Mall in Old Bridge Updates
Episode 48: Reaction to the All-New Shelby F-150, TikTok & More!
Show Notes Transcript Chapter Markers

All American Ford in Old Bridge has received FOUR all-new, 2021 Ford Shelby F-150's this week. Jason talks about the Shelby F-150 redesigns and each color option we have now. He also discusses our dealership TikTok account and some of the most viewed videos that we've posted. Jason goes through some of the other great specialty / custom vehicles we got in this week as well as some upcoming events. Enjoy!

Unknown:

Hey everyone, I'm Jason Savino, the Marketing Director for the All American Auto Group. And this is the All American Auto Mall in Old Bridge Updates Podcast. This is episode number 48. gonna spend the majority of the episode talking about Shelby f150 trucks because we got a whole bunch of them in as an Auto Group this past week. So let's get started. As I always do, I'm going to share my screen so that anybody watching on Facebook or YouTube can kind of follow along with me and watch some of the stuff on the screen. So the last two episodes Episode 46 and 47. I gave my reaction to the rival of the Broncos that finally came in. These are the full size Broncos, not the Broncos sports that have been out for a bit. These are the ones that you know, folks had ordered over a year ago at this point. Everybody's been anxiously waiting for the return of these Bronco SUVs. So two weeks ago, we got our first two door Bronco. And then last week, we got our first four door Bronco in. And you know I got to take it home for the night. So we talked about that on the podcast. So those are the last two episodes. And then this week, we actually got in our first two four door Bronco sold units. So finally, those sold units that customers ordered a while ago. Like I said they're starting to come in, we got two of them to four doors, and both of them are that beautiful area 51 exterior color. I really like that color on the bronco. There are two different trim levels, we post the pictures on our social media pages of the next to each other, it's pretty cool to see the difference of the trim levels because the grills are different. The off road tires are different on one of them. So you know looks a little bit taller. So check that out on social media pages. You know, like I've talked about before these Broncos just get so much attention both on social media and in person. I mean when these are out front, And then I'll go into some of the vehicles that we've gotten in this past week as well that are for stock units. By this time some of them have actually already been sold. But earlier in the week we got another one of our Tuscany FTX edition trucks in really really nice iconic silver exterior. It's probably my favorite color on the FTX trucks because I think with the silver and then the FTX appearance package which is basically the blacked out rims, the blacked out logos. And just black accents throughout it. I think it really pops on the silver exterior. So really nice FTX truck that we got in. So check that out on social media pages. We have a few of them in different colors available throughout the group and should you know throughout the year because they'll continue to come in and we usually do really well with these FTX trucks. They're very popular with customers. We've been selling them for years through Tuscany motors. So who's a great partner with Ford and also Shelby America. So these trucks are very custom, you know, specialty trucks. Very, very nice vehicle. So that was an exciting when we got in, and then the Shelby trucks that we got it so we have been waiting for the Shelby vehicles to come in for a while now. And where you know, the number one Shelby dealership in the northeast, one of the largest in the country. We usually have a really good stock of these throughout the group but obviously with COVID and the production shutdowns

Jason Savino:

you know problems getting supplies and equipment, materials, all that different stuff with these new Shelby trucks. We finally got our batch of F 150 cent if you remember, I have talked about on the podcast in previous weeks, and we've posted on social media that we did get in a couple of the sold units for the Shelby f 250. Super Baja. But that was the Super Duty version of the show, we these are the Shelby f 150s. redesigned this year to match the redesigned regular f150 obviously. So these are just great looking trucks. So we got three of them in at same time two black one anti matter blue, which is a really nice dark blue metallic type color. Looks really good at different you know, shadows and lights. Sometimes it actually looks closer to black, sometimes it looks closer to a dark blue. So really interesting x your color on the Shelby. But basically we have three of them. Me and the marketing team went out on our lot on Route 18 and brought all three of them out there had a really fun photoshoot. I enjoyed it. Um, you know, anytime you get three of these very exclusive, very high class and high performance vehicles together. You know, I didn't want to miss that opportunity to get a nice photoshoot of all three of them together. So those pictures are posted on our social media pages. If you click on our Instagram profile, you see them go across in a nice grid.

Unknown:

So those we got in, I believe it was Tuesday or Wednesday. And then the very next day, we got in a really nice silver one. And going back to that FTX, I talked about this iconic silver Shelby might actually be my favorite, because again, I just think the black so the Shelby has the black racing stripes. It has the black wheels, or rims, and some black accents around it. And it really just pops on the silver. And the biggest change with the redesigned f150 this year for both Shelby and Roush is that they have new grills where it says the name in it. So the Shelby trucks have, you know, Shelby lettered across the grille. And on the silver one, it's actually in that iconic silver color so really pops. So I think so far, and I haven't seen a red Shelby in person yet, or blue show me in person yet. I know our northern shores got a red one. And from the pictures, it looks like the grill really pops. But so far, I think the silver is my favorite. I think out of these four Shelby trucks that we have in our old bridge location, I think two of them are already sold since getting here just a few days ago. So these trucks move extremely quickly. They're extremely, you know, exclusive, rare,

Jason Savino:

and sought out. So and customers frankly, I've been waiting a while for these to come in with the new redesigned f150 for this model year. So talking about this model year of 2021. It has a production volume from Shelby of almost 600 units. As an Auto Group, you know, each year we probably get between 25 and 50 Shelby f 150s, between customers ordering them directly through us. And then stock units being sold. So, you know, very low production volume for the entire country, and we get a good bulk of them. And we do very well with the Shelby trucks, they're very sought after in this area. We have people fly in for them, you know, we sell them to different parts of the country and then can ship them out as well. So a lot of different options. So I just wanted to go over quickly some of the changes of this model year, like I said, the grills probably the biggest one that you'll notice. And then you know, they they've shaped it nicely where they've they've gotten their shell the look and feel to it to adapt to the new redesigned f150, which again, had I guess you could say minor exterior changes, you know, but the headlights are a little bit different. The grill, of course, I've mentioned a couple times. And then the interior was the big redesign on the on the regular f150. And so Shelby kind of took it a step further and did a really nice redesign of the Shelby f150. The seats look absolutely incredible. It's this leather that has shall be written in red. It's got a red bar going across the seeds. And then it's got these like red bubble. I don't know how to kind of explain it, but it's really nice with the stitching. Like I said, when we did the photo shoot, I sat in one I drove one to our lab on 18 just a really comfortable ride, really smooth ride in the Shelby. And I love the look of the interior. It's really really nice. And with the big screen, of course in the redesigned f150 you know that I've already got about with the interior. To begin with. I think Shelby did a really nice job with it. The engine is the powerful 5.0 liter V eight. And when you put a supercharger in it which is optional, of course some of them ordered with it or you could add it after the fact gets it up to 775 horsepower. So very, very powerful supercharged Shelby vehicle and the suspension, they redid or refined a little bit that it has kind of the Raptor style Fox shocks. So again, it's an off road vehicle, but high performance. 707 50 horsepower is just incredible to drive. It's, it's, you know, you feel it right away. And unless you drive one, you know, you're not going to know what it feels like compared to just a regular f150 or a regular truck for that matter. So again, very nice truck. I think they did a great job with it. The whole staff was excited. When it got here we always are. And like I said, we got two of them. Here are four of them here in Old Bridge, I think two of them already sold. And then our northern stores started to get some of theirs and and one of them was a really nice bright red with the white racing stripe, which is the color scheme that Shaq Shaquille O'Neal had bought from us a couple years back. So like I said, the Chevy trucks very popular and I love having them here. And that's kind of my first reaction to them after driving it and sitting in it. I think they did a great job. I think they nailed it with the redesign, as well. A couple of things to touch upon.

Unknown:

We posted a new TikTok. So we have a TikTok account, a Ford Old Bridge. And some pretty well in the past we've had some videos go I guess, viral for our standards with hundreds of 1000s of views. But we posted a new one, we have a wonderful young woman that works for us in the BDC department. Her mother has worked for us for a year she's at our Point Pleasant location, very loyal to us and just a fantastic employee. And her daughter Angie is a great sport and did a really fun Tiktok for us. So check that out. If you're interested. I did post it on our Instagram and Facebook pages. So it's gotten a lot of positive comments so far. And like I said, you know, check out our TikTok account we have we try and have a lot of fun with it. And we've had two videos that have had over 400,000 views. One of them was actually when the Maki arrived, that one almost got 500,000 views. And then we did it was trending way back in last year, I guess so I guess not that way back. But one year ago, it was a trending thing where I guess parents would shake a water bottle to a trending song and spill it kind of on their child. So we did that with one of our BDC ladies Jill, where she spilled water on a Shelby f 150 a really nice bright blue one. And that got 430k views. So check out our TikTok account. If you have a TikTok follow us and hopefully we continue to pump out some good and fun light content for you guys.

Jason Savino:

The very last vehicle that I wanted to mention that came in just yesterday or the day before was another one of our Ford Super Duty f 250 tremors. These tremor vehicles have been extremely sought out. They only came out in the Super Duty level. But then Ford announced this year that they were doing the Ranger tremor and the F 150 tremor. We have gotten a couple of the Ranger tremors and they they sold almost instantly. So they were very popular. And we're still waiting for our first f150 trimmer. And I know I get a ton of comments on Facebook and Instagram that I see people wanting to know when the first f150 trimmers coming in. So that seems to be there seems to be a lot of buzz about it already. And a lot of people are interested in it. So I will definitely post when we get it. But we got this really nice. Black Super Duty f 250 trimmer. That looks fantastic. So check that out if you're interested. Like I said them when we get those and they go really quickly. And then I just wanted to end the episode, just talking about some dates that are coming up to keep in mind I'll keep mentioning these at the end of the episode. You could find a lot of this stuff on our Facebook pages. I've started to create some Facebook events for these you know so that we can kind of keep track of it. But in August, we have a germophobe annual golf outing on Friday, August 13. So we'll be there as the dealership, we're going to have to hold on one cars because they're playing on two different courses at the golf course because it's become so popular and it's become so big. So Jim from jarv hope does a great job with that golf outing in September, we have a couple cool events that I'm looking forward to so our next Ford GT supercar goes on sale on September 13. So with the GT supercars, you you know, we bought three of them in 2018 from Ford had to hold them for two years, and then you're allowed to sell them. So we have one on sale right now it's a black and red one. And then on September 13, is when our next one goes on sale, which is a red and white one. Also September 13, which is a Monday is also the jar of hope golf ball drops. So, you know, he's selling Jim from Java selling these golf balls as a donation, he's going to put them in a helicopter dropping on a golf course, whatever lands closest to the hole is going to win a large sum of money, however many golf balls he sells, as you know, it'll be I guess, a 5050, or whatever the breakdown is. So we look forward that to that event on September 15, is the same as hope annual golf outing, we always support samys hope they're our Subaru adoption agency partner, so we love supporting them, they have their annual golf outing, that we'll do a hole in one at on that Wednesday. So that's going to be great. On towards the end of September on Sunday, September 26. I haven't really put it out there yet. I'm gonna put a post about it on Facebook and do a Facebook group soon, we're still trying to confirm a couple things. But we're actually looking to have our next f150 mafia meeting. And we're going to turn it into an NFL tailgate party on that Sunday. So we're going to get a big blow up screen, we're gonna, you know, stream the game on it. And then probably the Giants game they play at one o'clock on that Sunday. And there'll be a cool twist on the f150 mafia meetup. So if you own an F 150, you'll be invited to that event just by association. It's for all f150 owners. And you just have to be a member of that f150 mafia, New Jersey chapter group, which is obviously just a free group to join on Facebook. So looking forward to that event. And then October we have a couple big ones. So I'll definitely be talking about these more on the podcast coming up. But on around October 8 or ninth, I think it is our third and final Ford GT supercar goes on sale. So this one is yellow and white. So that is October 8. On Saturday, October 9 is our Subaru loves pets adoption event here in Old Bridge. So an annual adoption event we hold. I'll definitely be talking about more. We love that event. And then the very next weekend is our Jimmy Allen concert in our Ford showroom. So that's going to be Sunday, October 17. So those are some of the upcoming events. Like I said, I'll definitely be talking about them more as we get closer. And that's it for today. So everybody, have a great weekend and I'll be back next week.

Introduction + Recapping Past Episodes
2021 Ford Bronco
Chamber of Commerce Steak & Cigar Night at C1 Farms
Tuscany FTX F-150 - Iconic Silver
2021 Shelby F-150's
Dealership TikTok Videos
2021 Ford Super Duty F-250 TREMOR
Upcoming Events (August - October)