All American Auto Mall in Old Bridge Updates

Episode 28: Madness & Mayhem in the Month of March

March 11, 2021 Jason Savino, Marketing Director, All American Auto Group Season 1 Episode 28
All American Auto Mall in Old Bridge Updates
Episode 28: Madness & Mayhem in the Month of March
Chapters
0:00
Introduction
1:30
Trademark Madness
5:53
Jerry Ferrara
10:23
Let's Go Rutgers!
11:13
Recapping the Latest Vehicle Arrivals
13:16
Looking Ahead
All American Auto Mall in Old Bridge Updates
Episode 28: Madness & Mayhem in the Month of March
Mar 11, 2021 Season 1 Episode 28
Jason Savino, Marketing Director, All American Auto Group

Our Marketing Director, Jason Savino, discusses trademark issues with marketing during the month of March when it pertains to the NCAA tournament. In the spirit of the tournament, Jason recounts All American Ford in Old Bridge's relationship with actor Jerry Ferrara. Jerry and his wife Bre came to the dealership in March 2018 and filmed some YouTube videos, social media posts and even an episode of their Bad 4 Business Podcast. Jason was on the podcast and All American Ford in Old Bridge continued the relationship with Jerry throughout the years. Just a few months back, Jerry and Bre both purchased vehicles from the dealership. Lastly, Jason provides a recap of recent vehicles that came in and social media posts and also looks ahead to some exciting things coming up.

Show Notes Transcript Chapter Markers

Our Marketing Director, Jason Savino, discusses trademark issues with marketing during the month of March when it pertains to the NCAA tournament. In the spirit of the tournament, Jason recounts All American Ford in Old Bridge's relationship with actor Jerry Ferrara. Jerry and his wife Bre came to the dealership in March 2018 and filmed some YouTube videos, social media posts and even an episode of their Bad 4 Business Podcast. Jason was on the podcast and All American Ford in Old Bridge continued the relationship with Jerry throughout the years. Just a few months back, Jerry and Bre both purchased vehicles from the dealership. Lastly, Jason provides a recap of recent vehicles that came in and social media posts and also looks ahead to some exciting things coming up.

All right. Hey everyone, I'm Jason Savino, the Marketing Director for the All American Auto Group. And this is the All American Auto Mall in Old Bridge Updates Podcast. This is episode number 28. And it is Thursday, March 11. This episode is titled madness and mayhem in the month of March, we're going to talk about March Madness trademarks. Funny story that came out this week related to it. I'll talk about our partnership with Jerry Farrar, the actor and go over some other stuff. So let's get started. Just want to recap quickly the last couple episodes. So last week, I talked about this movement to all electric vehicles that I've been talking about on various episodes, we talked about the the Maki, and then some news articles about some manufacturers saying that they want to go all electric by 2030, which is really only nine years away. So if you're interested in electric vehicles EBS take a listen to that up. So that was Episode 27. The episode before that episode 26. I talked about the semiconductor chip issue in America right now really the entire world because of the pandemic. So inventory is still pretty tight for all car dealerships, all car manufacturers for the most part. So take a listen to that if you're interested. So in terms of this month, you know, March Madness, obviously big college basketball tournament, it spills into April now, but I find it interesting, and it's related to car dealerships a lot because car dealerships love to do you know, these sales events where because of the NC double A and their trademark rules, they're very, very strict. So we can't advertise that we're having a March Madness sales event. And with the NC double A, you can't even really advertise a lot of the stuff around those words, like they'll go after you for almost anything. They sued a car dealership recently that registered and use markdown madness in their advertising in the month of March. And the case was actually settled and there's no further information on it. But that that kind of just tells you right there how crazy they are about it. In 2017 they filed a trademark infringement against a company promoting a sweepstakes for April madness and the final three. So it's like not even, it's not even March Madness, or the Final Four, it just anything like related to it. And they end up winning a lot of these cases and are settling. But basically for anybody that doesn't know the background the NCAA has several trademark registrations for March Madness. It cannot be used to describe or promote any unrelated sports events. The news media is exempt from the trademark restrictions for coverage of the events. So you'll see it in newspapers and stuff and on ESPN and radio and stuff like that they can mention it if they're talking about the event and covering it from a news media standpoint. The NCAA also has trademarks for terms like the big dance final for Elite Eight. And I found this pretty interesting, but it does not own the term sweet 16. But it does have federal registrations for NCAA sweet 16. So I found that interesting, because sweet 16 also means, you know, birthday party at the age of 16. But NCAA will probably try and sue you for that to be honest with you. And the reason why I wanted to discuss this on the podcast obviously has to do with trademarks and marketing in general. And like I said, car dealerships have been trying to get around this forever. I get a million prospect mailers from companies trying to get us to do some promotions in March related to it, you know, like March mania, and stuff like that, like March may have anything to get around it. So I thought it was a relatable topic for this month. And then I saw a news article yesterday that caught my eye and I realized when I read it that the NCAA actually has March registered for March mayhem. So they actually have that term which I've seen a lot of vendors try and get car dealerships to march mayhem events. But there was this urology clinic in Virginia last month that started to run a campaign called vasectomy mayhem spring special. They use the picture of a generic bracket and a tagline that was something about you know, get your vasectomy done so that you can spend the recovery time on the couch and watch the tournament. So the NC double A actually filed a trademark cancellation request to stop the use of this phrase because they claimed it was confusingly similar to march mayhem and some other trademarks they hold. Obviously, you know they mentioned that there was a generic bracket used in and stuff like that and mentioning of the tournament. So the Virginia arcology center actually has until March 16 to respond to the NCAA is filing. But I found that article to be very comical, you can look up, if you search in Google the March Madness, trademarks, you'll see a bunch of stories like this. And it's just crazy how, how strict they are with it. But I get it. I mean, when you trademark something, you want to protect the brand. And you know, everybody tries to use it, everybody tries to piggyback on the wave that is, you know, March Madness when it comes to March and April. And really the the culture in America of getting behind the tournament and being interested in it, and everybody's searching for it. So I get it. But that was some interesting stuff, and then leading into March Madness. And this time of the year, I kind of wanted to bring up to Jerry Farrar, the actor from entourage, and he was recently on the star show power. Great guide has been a friend of the dealerships and me and my brothers for a few years now. His brother actually buys vehicles from us. His mother is a very sweet Italian lady, she buys vehicles from us and comes into our service department. My brother, Nick, the fix ops director takes good care of her here. So we have a good relationship with their family overall. And basically, Jerry, I believe he was living in LA, in 2017, he moved to New York or was actually or was living here part time, I believe. And he needed a vehicle. So his brother kind of hooked us up with him. And, you know, he came in, we made a cool deal with him, you know, no money was exchanged, it was nice and easy. He would get an explorer for an amount of time that he was here and needed it. And he would post about us on social media and stuff like that. So it's pretty cool. If you go back and search on our Facebook page or Instagram page, you could find and YouTube some cool videos and post about him. And in 2018 in March, we bought this pop shot basketball game. And we were trying to run some sort of March Madness, March mayhem March mania promotion. We did a cool employees tournament where we pitted employee employees against each other in a bracket with the pop shot basketball game. So that was pretty cool. And it was great. Jerry and his wife, Bree came to the dealership March 2018, they recorded a video of them playing against each other in the pop shot basketball game, which was very cool. You could find that still on our YouTube page. And if you go back to that time in Facebook, or just search for it, they were great though when they came they took pictures with our staff, anybody who wanted it. You know, there's our staff was a lot of them huge fans of entourage back then. Still are obviously but. And they took a lot of pictures with Jerry, he made it a point to talk to any employee that came up to them, you know, just a really great guy. So then they stuck around and did their podcast in our service waiting area, which was awesome. So they recorded one of their episodes of their podcast, bad for business podcast. And Jerry actually asked me to sit in the room while they did it. So I got to kind of see the setup, which was awesome. And then he actually let me talk on the podcast for a little bit. And that's when he actually said on his podcast that I was natural for podcasts. I think he was just being nice, to be honest with you, but I appreciated it and I talked about this a little bit in my first episode of this podcast actually, that it's been years in the making and I should have started this podcast back then. But that was a cool occurrence. And then we've we've kept in touch with Jerry you know he's taking some vehicles from us and last April in 2020. So really right at the height of the pandemic. He was starting to have plans to move to Ohio and needed two vehicles so ended up purchasing two vehicles from us. And one of them we delivered straight to their house in Ohio. And the other one you know we delivered to where they were staying here in New York or close to here in New York and it was cool we with the driver the driver brought um at the time we had this cool light green, EPA registered sanitising Miss gone and Jerry took it and sprayed his car and showed how we do it here at the dealership to sanitize. So that was really cool video. I love that that's on our Facebook pages and YouTube pages. And you know he still posts about us every once in a while when he would ever go on road trips from here. to Ohio, cuz that's where Brees family's from, you know, they post about the vehicles and stuff. So we still love that relationship. And anytime March comes around, you know our staff kind of reminisces about it and that tournament we had, which was a lot of fun. So that's, that's bringing back some cool memories with Jerry, also related to March Madness. We have our partnership with Rutgers athletics, we're proud partner of them. That was a cool marketing deal I was able to pull off a few months ago now. And their basketball teams are doing fantastic. Their men's team plays tonight in the big 10 tournament. And hopefully they're going to it looks like they're going to make the NCAA tournament, which is awesome. Their women's team is just dominating right now playing very well. They're ranked very high, and they're playing tonight as well in the big 10 tournament. So good luck to both of those teams, obviously, we wish them a long run into the tournament. And you know, we get more exposure because we're on their radio show their social media and stuff like that. So we wish them all the best. Just to quickly recap. The last week or so in terms of stuff we've been posting on social media and cool cars we've gotten in, or vehicles, I should say. We started to receive the 2021 Ford Edge, which has a beautiful, redesigned interior. I love it a huge portrait style screen looks great. So we started to receive some of those and I posted about that on social media. We got our first grabber Blue Metallic Mustang Maki, it's this bright blue that just really pops. Amazing looking marquee. So our marketing team posted about that this past week, check out the pictures, we got a couple of the cyber orange metallic 2021 Bronco sports in which another great just popping color. That one gets a lot of attention on social media. So far, it's a little bit different, obviously from Ford. And that color actually cost a couple 100 bucks extra when you order it, because I guess it's a unique or exclusive color for the bronco sport. So we got a couple of those in that's been getting a ton of attention. And then we got our first batch of the F 150 is the new 2021 redesigns that feature the all new 3.5 liter powerboost full hybrid v six engine, which delivers 430 horsepower, and just about 25 miles per gallon. So basically the hybrid f 150. Great new engine choice by Ford. We got three of them in this past week. One of them our sales manager instantly, least he loved it. Another one a customer test, drove instantly loved it and financed it. So those are going very quick. They're getting a lot of attention. Hopefully we start to get some more of a man. I know we had one customer a couple weeks ago, order one, just because you read about it and even test drive it. So those are very popular so far. So if you're interested, check those out, for sure. And then looking ahead, we have the f150 mafia meeting here at all American Ford and old birch on Sunday, March 21, at 9am. I've been talking about that on the last couple podcast episodes. So I'll talk about it more next week leading up to it. javo, one of our main charity partners, they're doing a lot of exciting things. I definitely recommend following them on Facebook and joining their mailing list. They have a charity pool for the NCAA Tournament coming up. So check out their social media if you want to get involved with that. And then I'm looking far, far ahead. Well, not that far. It depends how you look at it, but I'll be updating everybody on construction here at the dealership. It's minor construction, we are building, we're actually moving our kids room. So we had a kids waiting room downstairs on the on our first floor here basically in between our commercial Ford showroom and our super showroom. And we closed it for a while with COVID obviously sanitation. You know, we were looking out for our customer safety at that point. So we closed it down. Now we're moving it upstairs. we've redesigned it. It's going to open fairly soon, obviously with the latest COVID protocols. So that's a little bit of construction going on there and then pretty exciting in our parking lot. We are painting Blue Dog paw prints on our pavement that are meant to kind of lead customers from the street to our Subaru Service Drive Thru we've been wanting to do for a while now. Just logistically wise I guess we were waiting for some things to happen and finally started. So you'll notice if you come here that some of our parking lot is blocked off as were spray painting these pawprints. So check out our social media pages because as soon as that's done, I will be posting about it. But that's going to be a pretty cool feature that I don't think a lot of Subaru dealerships in the country even have. So it's gonna look good when it's finally done, and my marketing team and I will definitely be posting about that. So that's this episode, and we'll be back next week. Thanks, everybody.

Introduction
Trademark Madness
Jerry Ferrara
Let's Go Rutgers!
Recapping the Latest Vehicle Arrivals
Looking Ahead