All American Auto Mall in Old Bridge Updates

Episode 24: Super Bowl Commercials Recap + Weekly Updates

February 11, 2021 Jason Savino, Marketing Director, All American Auto Group Season 1 Episode 24
All American Auto Mall in Old Bridge Updates
Episode 24: Super Bowl Commercials Recap + Weekly Updates
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All American Auto Mall in Old Bridge Updates
Episode 24: Super Bowl Commercials Recap + Weekly Updates
Feb 11, 2021 Season 1 Episode 24
Jason Savino, Marketing Director, All American Auto Group

Jason discusses his favorite and least favorite Super Bowl commercials and focuses on some of the automotive ones. He also provides some weekly updates and what to look forward too.

Show Notes Transcript

Jason discusses his favorite and least favorite Super Bowl commercials and focuses on some of the automotive ones. He also provides some weekly updates and what to look forward too.

Unknown:

Hey everyone, I'm Jason Savino, the Marketing Director for the All American Auto Group, and this is the All American Auto Mall in Old Bridge Updates podcast. This is episode number 24. It's going to be kind of a quick one today, I'm actually technically attending virtual NADA. Nada is one of the largest automotive conferences each year, usually something I end up going to Las Vegas for. They've had it in a couple different places like Florida a couple years. But yeah, and usually out in Vegas for three or four days during this big conference. They have vendors, they have all these different presentations, all these different workshops, and then dealer franchise meetings. So I've already attended, Mazda, Subaru and Ford's, you know, it's basically their executives, just kind of addressing the dealer body for each manufacturer, and just kind of, you know, giving them updates on what's ahead, recapping the year before. So it's these big long virtual meetings. And so that's happening this week. It ends later today, actually. So I'm going to make this one kind of quick. Just talk about my superbowl commercial recap, since I talked about that a little bit last episode, give some updates for what's to look ahead for. And that'll be it. So let's get into the superbowl commercial recap. All right, so last week, I talked about the reveal of the 2021 Ford Raptor, gave some of my weekly updates, and then talked a little bit about the Superbowl. And mostly obviously focusing on the marketing side of it and the commercials. And what I thought we could expect, I talked about how it was going to be interesting to see how companies responded to, you know, the year of 2020, and COVID, and how they would address that, and if they would approach it at all. And I think we got a mix, which is exactly what I was expecting. So some of the better ones that I thought personally, and I would love to hear the audience's reaction to this and their feedback. I'm going to post obviously, like, I always do this podcast on social media. And you know, we'll ask for everybody's opinion on the commercials and what they thought was their favorite. So I want to start with Ford and their finished strong commercial. I talked about that last time, you know, it was good. They address COVID head on really focused on their donations, and when they changed over their manufacturing, you know, to mass and ventilators and stuff. So it was good. I think it was strong. It was genuine. I have no problems with that. It got it has gotten pretty good reviews so far. From what I've seen on like Twitter, and then you know, all these blog posts about the best and worst Superbowl commercials. So it was a commercial that's been playing, you know, Ford released it early, so we kind of knew it was coming. And I think it did its job. I was happy with it. I'm fine with it. I think m&ms in there come together commercial was great, where, you know, somebody messes up or feels bad and gives a bag of m&ms to people. That was one of the first ones shown. So that was a good one to start at. I thought but light had an interesting night. You know, all the alcohol and beer manufacturers ended up going big. It was very noticeable this year that, you know, Budweiser, some of the other bigger ones pulled out. But Bud Light, you know kind of went big and they had two notable commercials. So they did a legends one where they brought back past spotlight commercial stars. In this adventure style team up. I actually thought it was great. I'm a big Marvel Avengers fan though, but I thought it was awesome because I thought it was great callback to their passable commercials. And I think it made a lot of sense, but I was surprised that the reviews of it weren't that good. I guess people thought it was a little over the top and didn't really hit the mark. I don't know. I kind of disagree with that. But then Bob lights other one was last year's lemons, which I thought was a little interesting. When I saw it. I thought the way they approached 2020 you know kind of disregarding the COVID and the emotional part of it and kind of the terrible parts of it. And kind of just making a joke of it. I don't know I think it rubbed people the wrong way. I thought it was an entertaining commercial. And I didn't think it was too bad. But I know it rubs some people the wrong way. And they got a little bit of backlash from it. I think. Moving on to a really good one. I thought the T Mobile commercial. So the first one came out before the Superbowl when it absolutely exploded on social media. It was the one with Tom Brady and gronk you know about the dangers of a bad phone network. And choppiness during FaceTime, so I thought that was fantastic. You know obviously you could still look that up I highly recommend it and then it made so much more sense to that Brady won the Super Bowl so it was just a cool commercial that T Mobile got right you know before the super bowl and then during the Super Bowl they had won with Adam Glen and Blake that was pretty good so check that out so I think the message and the way they did it was very creative. So I give T Mobile props for for that one. Amazon had a really good one that they labeled Alexis body which was with Michael B. Jordan, I thought that was fun and creative and kept kept people's attention that got good reviews. The Cheetos one for it wasn't me was a good one that got good reviews. And then there was a couple that you know, I don't know if they missed the mark. I kind of agreed with some of the reviews out there. But these were typically on the list of the bad ones. The Uber Eats one with Wayne's World and cardi B. And now I thought it was okay. That you're totally one with Kenna burrito change the world that got really bad reviews. Apparently people just I don't know, I thought it missed the mark. I just thought it was a little boring jeeps one about the middle. So this one, I actually thought it was interesting when it was playing, I was engaged in it. So I was interested. I think though, with Bruce doing it, and then every, you know, keyword they could throw in there about unity, I think it got a little too political. And I think that's why it ended up on a lot of lists of you know, maybe they stretched a little too much, maybe they took a little too much chance with it. I don't know, I thought it was pretty well done, though a good message. I just took a chance with being a little political with it. And it ended up on on some of the negative sides of some of those lists. So it is what it is. And then I want to talk more about in a couple seconds, a couple of the car ones on my list. But the last one to talk about that I thought was a complete loser. And it ended up on all of the worst list was Robin Hood's add? Bow, we are all investors. So I'm still shocked that they actually ran this after the fiasco that happened with them shutting down because of the whole, you know, Reddit and Wall Street bet apps and all that stuff. I don't know how they continue to run it. I don't know why they spent so much money on it. After what happens. And you know, I don't know, it was just weird. It didn't address the negative PR that they've been getting because of that. So I think that was a complete waste missed the mark. Not only was it a waste of money, but it probably upset people even more that they actually played it. So I thought that I thought personally that was absolutely crazy that they ran that TV ad but you know, it is what it is. And then the car won. So GM was very interesting. So General Motors and Cadillac. They ran two ads both about Evie. So obviously you know I've talked about this in the past on podcasts, every manufacturer is going to be moving towards Evie. So electric vehicles with a big focus on it. You know, I've talked about it a lot with Ford and they're Maki and they're going to have an electric f150. They're going to have an electric regular Mustang. They're going to have an electric transit coming out later this year. So you know, every manufacturer is doing it. GM had that pretty cool Hummer commercial. The all electric Hummer that's going to be like 100 k that aired I believe that was during I don't know it was during one of the big sporting events that I was watching either football playoffs maybe one of the other playoffs I'm not sure but that got a lot of attention when that came out. So Evie is huge. GM went big on it with the Super Bowl. So they spent a lot of money on this two different commercials. One of them was you know, labeled with GM. And it was with Will Ferrell had to do with you know, Norway and how good they are with electric vehicles. I actually thought that commercial was a homerun I thought it was hilarious kept me engaged the whole time. I don't know if GM really got their point across though that you know, I don't know that they want to be leaders anyway. I don't. I don't know. I'm probably biased with that last part there but I thought the commercial itself was great. It was hilarious. I thought they did a good, good job. And then their other one was for all electric Cadillac, you know spoofing on Edward Scissorhands. I thought that was a pretty good commercial. I it ran a little long, in my opinion, but again, not too bad. So GM really focused on EBS for this, Toyota had one of their typical emotional commercials. I thought it was good. I'm not going to be biased and bash them for this one. They did a good job with it. It was about the Paralympic swimmer, Jessica long, definitely tugging on the heartstrings of parents. So that was that was pretty cool. Obviously their main sponsor of the US Olympic team. So with the Olympics, potentially coming up, you know, with COVID, who knows? I think that's why they did that. That's why they focused on it. It was an motional got attention it did its job so you know, props to them. That was fine. So that's that's my recap of the Superbowl commercials very quick again, please post on social media your reaction to it. Your favorite commercials which ones you didn't like, email me, like a few folks have been doing each week. I love it. I love the feedback. I love the questions. My email address Jason at a fo r d nj.com. So email me any questions or comments you might have. But that's my Superbowl recap some quick updates this week. Like I said, it's virtual nada. So I'm a little bit preoccupied with that. That'll end later today. We should be getting more Mustang marquees in any day now. So I'll be posting about that. I know we did get a pretty cool Land Rover trading vehicle, I think it's 2019 that'll be on the site. And we'll post that on social media. I always like when we get these cool trade ends, people you know, taking a quality late or newer model year vehicle trading it in, you know, for Ford, and then we get a great quality Pre Owned vehicle. So check that out when I post about it. But it should be on our website if it doesn't sell right away. And that's really it. That's that's the big updates, and we'll be back next week. Thanks, everyone.